Shera Group offers premium-quality hotel cosmetics and accessories. Each product line under our brand is crafted to enhance guest comfort and create unforgettable experiences. Guided by the principles of elegance, exclusivity, sustainability, and unparalleled quality, we aim to redefine excellence in the hospitality industry.

Established in 2023, Shera Group was born out of a desire to breathe new life into Georgia’s hotel industry. We firmly believe that it’s time to introduce fresh perspectives and innovations to the local market. Shera Group is more than a company—it’s an idea that aspires to set new standards in hotel supply services.

We strive to make every guest’s experience an extraordinary adventure, with delightful touches in every tube, bottle, or box. With our premium cosmetics and innovative services, we highlight the unmatched possibilities within Georgia’s hospitality industry. We are committed to pioneering changes that rejuvenate and inspire the sector. Through strong partnerships, we aim to consistently deliver unforgettable experiences and exceptional hospitality to every guest.

Our flagship brand, Rhythm, embodies the elegance of Georgian culture, which has shaped the nation’s unique identity over centuries. Inspired by the ancient art of Georgian dance and Henri Matisse’s masterpiece The Dance, Rhythm represents a harmonious blend of tradition and modernity.

Every cosmetic product in the Rhythm collection features signature scent and textures, transforming their use into a true ritual.